PR-FAQ: [Product/Feature Name]¶
Overview¶
Status: Draft | In Review | Approved Author: [Name] Date: [YYYY-MM-DD] Beads Issue: [bd://issue-id or N/A]
PRESS RELEASE¶
[Company] Launches [Product Name] to Help [Target Customer] [Key Benefit]¶
[City, State] — [Date] — [Company] today announced [Product Name], a new [product category] that enables [target customers] to [key benefit/outcome]. [Product Name] addresses [core problem] by providing [solution approach].
The Problem¶
[2-3 sentences describing the customer problem. Be specific about pain points, current workarounds, and why existing solutions fall short.]
The Solution¶
[2-3 sentences describing how this product solves the problem. Focus on customer benefits, not features. Use concrete examples.]
How It Works¶
[3-5 bullet points explaining the product mechanics in simple terms]
- [Step/Feature 1]: [Benefit-focused description]
- [Step/Feature 2]: [Benefit-focused description]
- [Step/Feature 3]: [Benefit-focused description]
Quote from Company Leader¶
"[Quote expressing why this matters to the company's mission and customers. Should convey passion and vision.]"
— [Name], [Title], [Company]
Quote from Customer¶
"[Testimonial quote describing the benefit experienced. Should be specific and measurable if possible.]"
— [Name], [Title/Role], [Company/Context]
Getting Started¶
[1-2 sentences on how customers can access/use the product. Include call to action.]
INTERNAL FAQ¶
Strategic Questions¶
Why should we build this now?¶
[Answer addressing market timing, competitive landscape, and strategic alignment]
What is the target market size?¶
| Metric | Value | Source |
|---|---|---|
| TAM (Total Addressable Market) | $[X]B | [Source] |
| SAM (Serviceable Addressable Market) | $[X]M | [Source] |
| SOM (Serviceable Obtainable Market) | $[X]M | [Assumption] |
Who are the competitors?¶
| Competitor | Strengths | Weaknesses | Our Differentiation |
|---|---|---|---|
| [Competitor 1] | [Strengths] | [Weaknesses] | [How we're different] |
| [Competitor 2] | [Strengths] | [Weaknesses] | [How we're different] |
What are the key risks?¶
| Risk | Likelihood | Impact | Mitigation |
|---|---|---|---|
| [Risk 1] | [L/M/H] | [L/M/H] | [Strategy] |
| [Risk 2] | [L/M/H] | [L/M/H] | [Strategy] |
| [Risk 3] | [L/M/H] | [L/M/H] | [Strategy] |
What does success look like?¶
| Timeframe | Metric | Target |
|---|---|---|
| Launch (Day 1) | [Metric] | [Target] |
| 30 days | [Metric] | [Target] |
| 90 days | [Metric] | [Target] |
| 1 year | [Metric] | [Target] |
What resources are required?¶
| Resource | Estimate | Notes |
|---|---|---|
| Engineering | [X FTEs for Y months] | |
| Design | [X FTEs for Y months] | |
| Infrastructure | [$X/month] | |
| Other | [Details] |
Technical Questions¶
Is this technically feasible?¶
[Answer addressing technical approach, dependencies, and known challenges]
What are the technical dependencies?¶
- [Dependency 1]
- [Dependency 2]
What's the estimated timeline?¶
| Phase | Duration | Deliverable |
|---|---|---|
| Discovery | [X weeks] | [Deliverable] |
| MVP | [X weeks] | [Deliverable] |
| Launch | [X weeks] | [Deliverable] |
EXTERNAL FAQ¶
Customer Questions¶
What is [Product Name]?¶
[1-2 sentence answer in plain language]
Who is this for?¶
[Describe target customer persona]
How much does it cost?¶
| Tier | Price | Includes |
|---|---|---|
| [Tier 1] | [Price] | [Features] |
| [Tier 2] | [Price] | [Features] |
How do I get started?¶
- [Step 1]
- [Step 2]
- [Step 3]
What makes this different from [Competitor]?¶
[Clear differentiation statement]
Is my data secure?¶
[Security and privacy assurance]
What if I need help?¶
[Support options]
Appendix¶
Customer Research¶
[Link to or summary of customer interviews, surveys, etc.]
Mockups/Visuals¶
[Link to or embed early concept visuals]
Approval¶
| Role | Name | Date | Decision |
|---|---|---|---|
| Product | Pending | ||
| Engineering | Pending | ||
| Leadership | Pending |
Next Steps¶
After PR-FAQ approval:
1. [ ] Create detailed PRD (artifacts/prd_[feature].md)
2. [ ] Technical feasibility review with Architect
3. [ ] Create Beads issue for tracking